It's Always Sunny for DeVito
Date: February 20, 2010
TAGS: Our Work, Facebook, Online Advertising, Creative, Video Production, Events
Even Danny DeVito himself said it was the biggest bottle signing for his branded Limoncello that he’s done to date. Appearances on the local morning shows and radio were topped off by a very affordable media buy that included 15 second bumper on Food Network and a regional Newsday run brought nearly 2500 people in the dead of February in Long Island. On top of that, we used the event to establish a Facebook page for Bottles and Cases that grew to 500 very local fans in less than 3 days. The client is now being sought out by several other celebrity branded liquors for future partnerships, as a result.

15-Second "Bumper" for Food Network



30-Second Radio Spot for WCBS 880



WPIX New York Appearance
 
 

On the Joan Hamburg Show, WOR NYC


Event Photos